Build a brand that speaks before you do — from strategy to visual identity, we craft brands that last.
Get in Touch ›Your brand is more than a logo. It's the complete experience your audience has with your business. Our branding in Istanbul combines strategic thinking with creative execution — at Serkan Network, we design cohesive brand identities that communicate your values, attract your ideal customers, and stand out in competitive markets across Turkey, Iran, and globally.
We clarify why your business exists and where it's headed — building the strategic foundation your brand needs to grow.
Define the ethical and cultural principles that shape your brand's decisions, culture, and customer relationships.
Research-backed buyer personas and a well-defined brand personality to sharpen your messaging and marketing.
Competitive analysis to place your brand in a unique, ownable position that audiences remember and prefer.
Tone of voice, storytelling framework, and messaging architecture so every touchpoint sounds unmistakably you.
Using Business Model Canvas, we align your brand strategy with your revenue model and distribution channels.
SWOT analysis and in-depth market research to reveal opportunities your competitors are missing.
Logo, color palette, typography, and graphic style — a complete visual system built to work across all channels.
A comprehensive brand book documenting every design rule, tone, and usage guideline to keep your brand consistent.
Custom templates, color schemes, and graphics for posts, stories, and highlights — ready to publish.
Signage, uniforms, packaging, and interior design aligned with your brand for a seamless physical experience.
Modernize an outdated brand while preserving its core equity — connecting with today's audiences without losing trust.
Total project time is set by the package selected:
The business, audience, competitors and target market are analysed to identify the brand's distinct position. This output underpins every subsequent design decision.
Positioning, brand personality, tone of voice and key messages are defined. This reference document guides the visual identity and all future content.
Based on the approved strategy, logo directions are presented; once one is selected, the colour system, typography and visual language are completed.
All identity elements and their usage rules are documented in one coherent guide so that internal teams and external partners apply the brand consistently.
Final files are delivered in every format required for print and digital, and a session walks your team through how to use the identity.
It depends on the package: LITE 15 working days, PRO and MAX 25 working days. The period runs from approval of the strategy document, with client feedback time added.
Two to three distinct directions based on the approved strategy. Once one is selected, that direction is completed across two review rounds.
The strategy document and visual direction are approved with you before design begins, which keeps this unlikely. Should no direction be suitable, one additional presentation round is provided at no cost.
The logo in vector (AI, SVG, PDF) and raster (transparent PNG) formats, the colour palette with print and digital codes, fonts or links to obtain them, and the brand guidelines.
Yes. In a redesign, recognised brand elements are retained and modernised so existing audiences are not lost. The scope is defined after reviewing the current identity.
Naming is a separate service carried out before the strategy stage when required, and includes a preliminary check of domain and social handle availability.
Yes. Most projects are run online, and we work with clients in Iran, Turkey, the UAE and Europe. Meetings are held in Persian, Turkish or English.
Select the package that matches your requirements. Prices are fixed, with no hidden costs.
For new businesses that need a solid, dependable identity to launch with.
For businesses that want a complete identity together with their core stationery.
For brands that want social media presence and motion delivered alongside the identity.
All packages include 3 months of file support after handover.
Available alongside any package, or independently.
Commercial and delivery terms are stated clearly before the project begins.
50% of the contract value is due at project start and the remaining 50% before final handover. Larger projects may be paid in stages aligned to project phases.
Two rounds of review and revision are included at the design stage. Further revisions, or changes after final approval, are scoped and invoiced separately.
Delivery time for each service is stated in working days before the project begins. Time spent awaiting content, feedback or approval from the client is added to the schedule.
Where delivery ahead of the standard schedule is required, the project is resourced accordingly at a 20% surcharge.
Stock imagery, commercial fonts, plugins and third-party services are charged at cost and registered in the client's name.
On final settlement, full ownership of the final files transfers to the client. Project files are archived for three months after handover.
Let's start with a free consultation to understand your vision and goals.
